Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously.
Adding keywords to your alt text may seem minor
Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate.
Quality over Quantity
If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. So how do you determine your competition? What should you be looking for? Are you looking for SEO Advice?Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough.
Local SEO incorporates many unique ranking signals relevant to a local audience, such as, a visitor’s proximity to a physical business location or referring links from local websites. However, it works best when also optimising for a wide variety of digital marketing and SEO tactics, including content marketing, link building and social media marketing.
Gaz Hall, a Freelance SEO Consultant, commented: "Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike" Think of outreach as a brand awareness campaign for your most authoritative audience. Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called “Search Operators.” The search operators can be used to drill down on concepts with Google and provide you additional options to find webpages. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page.
Write Interesting and Meaningful Descriptions
Make sure you have content matching what your audience is searching for. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. The content needed to fulfill the intent of a search varies based on the type of intent. The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly). Obtaining Backlinks can be a tricky process that takes lots of time and patience. It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours.
Widen the net with a wildcard search
Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website’s page, to another page of your site. Internal links can help visitors navigate your site easily. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality.