Why would Google believe that this is the best page on the internet for this topic?

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. There is no optimal number of words on a page for placement in Google. If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN.

Backlinks matter

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. The key to boosting visibility and SEO is staying active. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include.

What is Keyword Research?

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Personalization is one of the most talked about frontiers in search. We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. There are many reasons why SEO is an important part of your marketing strategy. The best links to your website are the ones coming from real websites, with good content and lots of social media shares. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times.

Why SEO Tends to Fail and What You Can Do About It

Gaz Hall, a SEO Expert from the UK, said: "A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks." Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website?

Leveraging Search Engine Optimization to Transform Your Audience

Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. We know consumers want personal interactions with brands, but they also want them in real time

Authority Websites through Google Search Console

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. When it comes to choosing keywords, it’s important that they are not too specific or too broad. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken.